SUNLIGHT, SPACIOUSNESS, WATER—these made the main criteria Floral Magic had for a new space away from their previous dismal location in a dodgy mall lined with gaming shops and karaoke pubs. They found it at Rangoon Road with the help of friends who kept a keen look-out for them.
It first started thirteen years ago when Lucy Siah of Floral Magic decided it was time to leave the nine-to-five job that anchored her for half her life and finally materialized her dream of becoming a florist. The career jump convinced her daughter, Josephine, to leave her fashion marketing job to join her mother last October.
It soon became a family affair especially during busy peak periods with grandmother, mother, daughter and sister each playing a different role. “That’s why we call our new workspace at Rangoon Road Daughters by Floral Magic,” Linnette, the younger daughter of Lucy explains.
The inspirational yet humble space explodes with colour; each nook and cranny from floor to ceiling is graced with the presence of fresh blooms and plants. Grounding the multitude of colours are wooden furnishes and a tiled island top with chalkboard sides. Everything from the space to the floral works evokes a certain understated beauty, almost as if you were stepping into a Pinterest or Tumblr page.
The women of Floral Magic pride themselves in keeping their works as close to nature as possible by keeping elements raw and organic, yet refined.
Linnette shares that her mother is fond of saying that they are just like nature, ever-changing and ever in bloom. It is all in the aesthetic details—their meticulous attention to unique colour palettes and complimentary textures—that make them stand out from the sea of floral shops.
They find joy and satisfaction in the little things that happen. Whether it is “a rare find at the nursery, an unusual request from a customer, the certain way a flower blooms into a bouquet, the certain way it withers, it is all very simple and never the same.”
From charming wedding floral arrangements to everyday bouquets, Floral Magic seems to be able to inject the personality of their customers and themselves into their floral creations and brighten up the day.
To them, education is key and once the mechanics behind floristry is mastered, there is so much more beyond the basics that can be accomplished. They believe that experience is secondary and will come soon enough.
Linnette jokes about how back-breaking a florist’s work can be, dispelling the misconception that florists simply buy flowers from a nursery in a bunch and stick them into a sponge and that is the end of their work.
“We draw our inspiration from nature itself and that's where our creations stem from. I guess you could say that the magic is in nature.”