WE'RE BARELY TWO decades into the millennium but the birth of a global, independent woman has begun to grow and take shape. Merging her traditional culture and roots with those of another (or even yet another), she has developed a unique sense of identity and personality that comes only by having lived and experienced. Stop and think – how does such a woman dress? What does she wear that allows her to easily transit between customs and cultures, work and play? That’s where Singapore-based label PANAYO steps in.
PANAYO, the ancient Sanskrit word for ‘confidence’, prides itself as an independent fashion label that fuses an artisanal aspect into their designs. Expect timeless minimalist pieces with a structural element – designer YY Liew incorporates geometry into her bold cuts and shapes. The label is targeted at the contemporary woman who is confident beyond mainstream fashion and fads.
Liew draws her inspiration from fashion legends like Yohji Yamamoto and Alexander McQueen, and strives to create unique and original pieces. Indeed, one can expect a more ‘fine-art’ quality with PANAYO – if you’re looking for a romantic and flowery dress for a date, move on. Liew intends her mostly monochromatic creations to be pieces of art, and for them to be a natural extension of the wearer’s personality.
PANAYO is surprisingly wearable, despite all of its structural influences. While it has a strong silhouette, the lines are fluid and soft, and do not restrict movement.